What Super Bowl LX Teaches Us About Style and Confidence

San Francisco. Night lights over the Bay.
Levi’s Stadium ready for Seahawks vs Patriots.

But the real show doesn’t start with kickoff.
It starts in the tunnel, at the press conferences, in those split-second fits that go viral before the first snap.

This year’s Super Bowl LX is proof: style and confidence are now part of the game plan. Performers in oversized coats and sharp tailoring. Players turning media week into a moving runway. Fans treating the stands like street-style front row. The message is clear : you don’t have to be on the field to own the moment.

You just need the right story and the right watch to finish the look.

How Do You Choose Your Role?

No one at the Super Bowl is “just” dressed.
Everyone is playing a role:
• Are you the speed addict?
• Are you the calm strategist?
• Are you the horizon chaser?
• Are you the cinematic romantic?

Your confidence starts when you decide who you are then align your outfit and your watch with that energy.

For the speed addict
For the one who lives for high sensations, from pre-game adrenaline to kickoff tension and the pure rush of every two-minute drill. The Ascari Collection brings racing-inspired chronographs, mecha-quartz movements and layered dials that feel engineered for pure game-speed energy.

For the traveler in the stands

If your Super Bowl weekend is all about planes, cities and time zones, go Aquadiver. Crossing time zones to get to the game, living between meetings, flights and tailgates, you need sporty bezels, serious water resistance and automatic GMT options built for real travel  from red-eye flights to stadium lights.

For the horizon chaser

For the person who sees more than the scoreboard and always thinks past the final whistle. The Odyssey Collection mixes maritime-inspired chronographs, unidirectional bezels and 100 m resistance : perfect if you read both the field and life like a map.

For the cinematic romantic

If Super Bowl night feels like a movie scene to you with city lights, close-ups, slow-motion replays, the Venice Collection is perfect. It gives you multiphase and moonphase layouts, architectural dials, and straps or mesh that slide cleanly under a coat sleeve for that post-game dinner shot.

Pick the universe.
Let your watch be the anchor of the whole fit.

Why Isn’t Confidence Really About the Price Tag?

Super Bowl style is a mash-up: designer coats next to vintage jerseys, tunnel suits next to hoodies. What actually reads as confident is not the price,it’s how naturally everything is worn.

Same with watches. True confidence is:

• choosing real specs (reliable movements, proper water resistance, clean finishing),
• wearing them like they belong on you, not like they live in a box.

Filippo Loreti is built around that idea: design-driven, premium, accessible. Automatic and mecha-quartz movements, 100–200 m water resistance on sports pieces, stainless steel 316L cases and bracelets without pretending you need a yacht or a boardroom to wear them.

If you want a simple rule:

Choose a watch for the feeling it gives you, not the flex it gives others.

Start broad here.

Why Is One Statement Detail Often Enough?

Look at the strongest Super Bowl LX fits:

• one huge coat,
• one wild print,
• one electric color.

The secret: one statement, everything else in support.

On your wrist, that one decision might be:

• a color-blocked bezel (Aquadiver Skeleton Steel & Gold),
• a high-contrast chrono (Ascari Monza Black Rose Tiger Rubber),
• a two-tone bracelet (Odyssey Two Tone Green),
• a moonphase dial (Venice Moonphase Silver).

You don’t need your whole outfit shouting.
Let the watch be the hero detail that pulls everything together.

How Can You Bring Super Bowl LX–Level Confidence to Your Wrist?

Three simple plays:

1. Choose your universe
• Speed & racing: Ascari Collection
• Depth & travel: Aquadiver GMT Collection
• Horizons & navigation: Odyssey Collection
• Urban cinematic classic: Venice Collection

1. Pick one clear statement
   A bezel color, a two-tone case, a moonphase, or a skeleton dial
2. Wear it like it was always part of you
   Jersey. Hoodie. Overshirt. Coat. Same watch, same confidence.

Super Bowl LX lasts four quarters.
Your style story runs all year.