STAR WARS SAGA

One saga, seven creations.
Each Episode unveils a watch inspired
by the Galactic Empire.

EXPLORE THE SAGA
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Our Story

We are the Watch Brand That Wanted to Change Everything. As design lovers, we disrupted overpriced luxury with exceptional watches at unmatched value. Today, we’re taking it to the next level : greater, better, and bolder than ever. And always at an unbeatable value.

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Our Community

You are more than 450,000 today who have supported us, including 130,000 on Instagram. Join us at #FilippoLoreti to share your best picks, discover what’s coming next for you and get a chance to become our next brand ambassador!

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NEWS & STORIES View all

What Super Bowl LX Teaches Us About Style and Confidence
What Super Bowl LX Teaches Us About Style and Confidence
San Francisco. Night lights over the Bay.Levi’s Stadium ready for Seahawks vs Patriots. But the real show doesn’t start with...
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The Modern Gentleman’s Guide to Styling a Watch
The Modern Gentleman’s Guide to Styling a Watch
A modern gentleman does not wear a watch randomly. He chooses a timepiece that matches the moment, energy, and setting....
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What is Loreti’s Vision of the Watch Industry?
What is Loreti’s Vision of the Watch Industry?
The watch world comes with barriers to entry.Price barriers. Status barriers. Insider barriers. If you’re not aiming for a big...
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