Journal

Time Is the Most Romantic Gift You Can Give
Time is the only Valentine’s gift that never sits on a shelf.It lives on their wrist. It moves with their heartbeat. It shows up every single day. On Valentine’s Day, flowers fade. Chocolate disappears. Even the most impressive gadget goes...
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What is Loreti’s Vision of the Watch Industry?
The watch world comes with barriers to entry.Price barriers. Status barriers. Insider barriers. If you’re not aiming for a big spend or a deep learning curve, you often end up choosing between basic fashion watches and premium models priced more...
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Why We Want to Innovate in Collectibles
Collectibles are not an "extra" for Filippo Loreti. They are the point. When we decided to relaunch Filippo Loreti under a new team, we knew we didn't want to be "just another watch brand" fighting for space in the same...
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