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Welcome,
very welcome
to the New
Filippo Loreti !
A WORD FROM DON, NEW LEAD & CREATIVE DIRECTOR.
10 years for Filippo Loreti and now many things are changing. Some crazy people offered me a challenge: to turn around Filippo Loreti.
I love crazy, I love fun, I LOVE WATCHES.I am not a marketer, I am not a finance guy.
I have a deep passion for watches.
I live, breath, wake up and fall asleep with watches in mind. I collect them, I wear them. I even created my own brand. Why? For me, watches should not stay just in boxes or some safe so they don’t get any scratches for the sake of speculation.
Wearing our collab Superman x Filippo Loreti. The House of El Diver: Fortress of Solitude, with its unique Ice Blue, its abundant use of lume, its reliable automatic movement, its sapphire lens with anti-reflect. For both its features & look. And because there is always a part of Super Hero in us.
OUR STORY
Filippo Loreti had a great message. From 30,000 people who supported us when we kickstarted to half a Million today. It started with a statement:the world of watches is wonderful but it must be much more opened to people who want to discover watches and also for veterans who still want to find fun & cool in watches, and not for the price of an arm or a liver.
Filippo Loreti has grown up since. But at some point, we need to get back to the origins. With both passion and maturity.
Gradiant red dial with retro counters, VK63 Premium MechaQuartz, Italian leather, 100m Water Resistance, that’s our Retro Chrono Red that I put on, it’s 189$, cool price for a cool watch
I believe we can achieve greater things.
I believe there are watches for EVERYONE.
And I want to make it true.
And I want something more : to upscale the game
for Filippo Loreti. And it is changing, step by step, we will give you a New Experience. A Watch Experience.
Stone Dial. Red Agate. Automatic Movement. 200m Water Resistance. That’s the Aquadiver Red Agate. I conceived it to make Stone Dials available for everyone, not just for the Happy Few. It’s 349$
REALLY COOL COLLABS
Like our Joker Chaos of Time, because... Why so serious ?
Collabs? Is that just licensed watches? No, it’s Real Collabs.It’s my team and me going to develop real quality Collabs with Design & Durability.
BECAUSE IT IS YOUR MOMENT
We are not fast fashion watches.
I believe your favourite watches should be with you in your best moments in life. Even during the hard times.
They carry something. The memory of your family and friends when they offered you the watch. The memory of your first date with the person you love. The memory of the accomplishments you did
and continue to do every day at your work. Those Memories & Special Moments, there are Yours.
It’s your Moment.
And we want to be there with you. With watches that last and watches you can keep for many years. So, we are going in completely. Our Reboot. Our Renaissance. Our New Beginning.
Superman x Filippo Loreti. Our House of El Diver, the Fortress of Solitude with its unique Deep Pressed Dial. 200 Meters Water Resistant. Hands shaped like Ice Crystals.
Filippo Loreti wants to be more than just watches. It’s about the people who wear them. You are a seasoned collector?A watch beginner? My goal is that YOU will be the Heart of our New Story. And there are so many more Stories.So much more Craziness. So much more Fun. More reasons to fall in love with Time all over again.So many more Great Moments. So get ready! Our new watches and our collabs are coming.Step by step, we will build a New Filippo Loreti together.
Together, we will Own the Moment.
Don
