What is Filippo Loreti? It’s more than a watch brand. It’s a movement, an epic tale. 10 years ago, we disrupted the world of watches with one of the most successful crowdfunding campaigns in history. In 2015, 30,000 people believed in our vision. Today, you are more than 300,000 passionate supporters with us !

From day one, we challenged the status quo. Far away from the ever-higher prices, we wanted to make luxury watches truly accessible.

And to celebrate our 10 years, in 2025, we are doing… 

To renew Filippo Loreti, we needed more than just ambition. We needed passion and expertise. That’s where Don comes in. As a true watch aficionado, Don joins Filippo Loreti with a mission : to elevate our game, to push our boundaries, to take the brand to the next level.

We won’t just refine our collections, we will reimagine them. So, expect new styles, greater designs, and higher craftsmanship. And we will stay true to our promise : to give you exceptional watches at an unbeatable value.

That’s why it is time that we really open our doors to you, to bring you closer to us. We will upscale our watch adventure to become Your Adventure.

Filippo Loreti has always been about more than watches.
It’s about the people who wear them. As a seasoned collector or a watch beginner, YOU are the Heart of our Story.

Our team is committed to build a new vision for the future
of watchmaking. And with Don stepping forward, we want
to bring transparency, trust, and a renewed sense of purpose.
And still with a particular Mediterranean feeling.

This new chapter is all about bringing you closer to the brand. So expect exclusive sneak peeks, loyalty rewards, and unique experiences. You believed in us, and now, we’re giving
you back.