A Week Where Time Slowed Down

Last December, in that reflective space between the end of one year and the beginning of the next, Filippo Loreti marked Star Wars Week with a special release inspired by the universe of Star Wars. It wasn’t designed to interrupt or overwhelm. It arrived quietly, like a familiar story revisited from a new perspective. A moment where imagination, design, and time were allowed to coexist naturally, without urgency.

Where Stories and Craft Intersect

Star Wars has always existed beyond cinema. It’s a cultural narrative shaped by creativity, intention, and continuity, values that feel instinctively close to watchmaking.

For Filippo Loreti, Star Wars Week became an opportunity to translate atmosphere rather than imagery. The focus wasn’t on recreating icons, but on capturing a feeling: the balance between light and shadow, structure and emotion, past and future. A collection built not around spectacle, but around meaning.

Creative Design, Guided by Restraint

Creativity doesn’t always need to be loud. Sometimes it’s found in proportion, in detail, in what’s deliberately left unsaid.

The watches introduced during Star Wars Week reflected this belief. Clean lines, architectural balance, and subtle references shaped the design, allowing each piece to feel contemporary while remaining open to interpretation.

This approach reflects a broader commitment to creative design at Filippo Loreti: design that explores new visual languages while staying grounded in purpose and wearability.

Thoughtful Collaborations, Chosen with Care

Not every collaboration tells a story worth telling.

Star Wars was chosen not for its popularity alone, but for its cultural depth and timeless relevance. Its universe is built with intention, every detail connected, every narrative layered over time. Each watch was inspired by the scenes and details the creative team believes define the most unforgettable moments of the saga.

That philosophy mirrors Filippo Loreti’s evolving approach to partnerships.

Star Wars Week marked a step toward thoughtful collaborations, projects rooted in shared values, mutual respect, and long-term vision rather than short-term attention.

Accessible Horology, Without Compromise

At the heart of this launch was another essential value: accessibility.

Filippo Loreti continues to believe that well-designed, meaningful timepieces should be part of everyday life, not reserved for a distant idea of luxury. The Star Wars Week collection was created to reflect that belief, combining refined design and quality craftsmanship with an accessible approach to modern horology.

Watches meant to be worn, lived with, and made personal over time.

A Quiet Shift Forward

Star Wars Week wasn’t just a moment, it was a reflection of where Filippo Loreti is heading.

A brand shaped by:

• Creative design with intention
• Collaborations chosen for meaning, not noise
• Accessible horology that respects both craft and community

This new direction isn’t about doing more. It’s about doing things with greater clarity.

As December came to a close, the collection remained what it was always meant to be: a chapter, not a conclusion. A reminder that time is not only measured, but experienced.

And that the most enduring stories are the ones that unfold, second by second.