Inside the Black November Vault: How Filippo Loreti Turned Black Friday Into a Month-Long Event

Black Friday used to mean one thing.
Alarms at 5am. Crowds outside malls. Doors opening like floodgates.

The “biggest shopping day of the year” was born in the US in the 1960s, when the Friday after Thanksgiving became the moment retailers went from “in the red” to “in the black.” Over time it moved from streets to screens, from waiting in line to refreshing tabs.

But one thing never changed:
Everything happens in a rush. Miss the window, miss the deal.

This year, Filippo Loreti does it differently.

Instead of one frantic day, the brand opened something bigger on November 6: The Black November Vault.

A month-long, cinematic event where design-driven and accessible watches drop in waves. New “chambers” unlock. New collections appear. And the closer we get to Black Friday and Cyber Monday, the more intense the rewards become.

And right now, the Vault is at its peak.

What Is the Black November Vault?

Think of the Black November Vault as a digital safe packed with watches and rewards.

• It opened on November 6
• It keeps unlocking new offers and collections as the weeks go by
• It ends with a final, dramatic close when the vault closes and the deals vanish…

Inside, you’ll find all the core Filippo Loreti universes:

• Aquadiver : bold, dive-inspired, GMT and automatic options
• Ascari : racing-fuelled chronographs with track energy
• Venice : moonphase dials and multiphase designs with urban charm
• Odyssey : maritime-coded pieces built for journeys and horizons
• Retro Chrono : 60s/70s café racer vibes and vintage soul
• Oscura : dark-coated, shadow-heavy designs for night riders
• Eterno : clean, classic-inspired designs with balanced proportions for everyday wear
• Sport Pilot : aviation-inspired dials for those who live between runways and city nights
• Superman Collection :  a heroic collaboration with DC, inspired by the Man of Steel’s strength, legacy and modern cinematic reboot

And much more!

But the real twist?
This isn’t just a page of discounts.

It’s a stack of rewards that compound the moment you choose your watch.

What to Expect for Black Friday?

The Hero Deal: BUY ONE, GET ONE FREE

The core of Black November is simple and powerful:

Buy One Watch. Get One Free.

Or, in real life terms:
Buy One. Gift One Free.

Most people are shopping now for Christmas and holiday season gifts. So instead of buying a watch for yourself and then worrying about everyone else, you can:

• Pick your hero watch from the Vault
• Choose a second watch that becomes a free gift for someone you care about

One for your wrist.
One for your brother, partner, best friend, dad, or the person who always borrows your watches.

No awkward budgets. No splitting discounts.
Two full watches. One price.

How to use the Buy One, Gift One Free offer

• Choose a bold Ascari racing chrono for yourself
• Add a versatile Aquadiver or Odyssey for a traveler friend
• Go romantic with Venice for your partner
• Or lean into character with Retro Chrono or Oscura for the one who loves something different

This is the kind of offer that doesn’t come back.
It’s built for now. For Black November only.

What are the Treasures & Rewards inside the Vault ?

The Vault could have stopped at Buy One Get One Free.
It didn’t.

On top of the BOGO offer, you’re also playing for:

1. A Free Mystery Gift

Every qualifying order has the chance to receive a mystery gift added automatically.

It might be:

• A piece of jewelry such as a bracelet that pairs with your watch
• A refined leather backpack for travelers and city workers
• A travel watch roll case to protect your collection on the move
• Or another unexpected bonus that makes the unboxing moment even better

You don’t choose it.
The Vault does.

2. A Free Mystery Watch

On black Friday, a free mystery watch added to the offer.

A limited number of customers will unlock a full mystery watch – a complete piece from the Filippo Loreti universe, chosen by the brand.

You buy a watch.
You get a second watch free with the BOGO offer.
And then you open the box and find a third, mystery watch inside.

That’s the kind of story you’ll be telling long after Black November is over.

3. Free Shipping

The final layer: free shipping.

No surprise shipping cost at checkout.
No mental math. Just:

• One paid watch
• One free watch
• Mystery rewards
• Delivered without shipping fees

The Vault is basically saying:
If you’re going to make a move, make it now.

How to Make the Most of Black November Before It’s Gone

Black November doesn’t last. The Vault opened on November 6. Soon, it closes.
Here’s how to use it before it does:

• Enter the Vault
  Go to the Black November Vault and open the collections page. Let the universes load. Don’t overthink yet.
• Choose Your Hero Watch
  Pick the piece that feels like you and add to cart.
• Choose Your Gift One Free
  Decide who you’re gifting.
  Scroll through styles and imagine that person opening the box. That’s your second watch.
• Let the Vault Handle the Rest

At checkout, the Buy One Get One Free offer kicks in.
The mystery gift and mystery watch mechanics do their thing.
Free shipping softens the landing.

• Enjoy the Moment (and the FOMO you just dodged)
  When the Vault closes, people will still be hunting for last-minute gifts.
  You’ll already have yours, plus a story to match;

Don’t Wait for “Next Time”

Black Friday history is full of regret stories.
The TV you didn’t buy. The shoes that sold out. The cart you abandoned.

Black November is built to remove that chaos.

The only thing it can’t remove is hesitation.

Enter the Black November Vault.
Choose your hero. Choose your gift.
Close the year with a story on your wrist and another one wrapped for someone else.