Journal

We've never been ones to shy away from difficult conversations. Today, we want to address the elephant in the room head-on: the questions, the criticisms, and yes, even the harsh words that have followed our brand since our early days....
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If you've been hesitant about Filippo Loreti watches due to past reputation concerns, 2025 might be the year that changes your mind. Under new leadership and with a complete brand overhaul, Filippo Loreti has undergone what can only be described...
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Unlock the allure of a moon phase watch! Our guide helps you find the best affordable moon timepiece, combining elegance with budget-friendly options.

By Don, New Manager & Creative Director of Filippo Loreti You’ve seen a thousand watches. Blue dials, black bezels, maybe the occasional green.I did not want to play that game. I envisioned something different for the Retro Chrono Red. Why...
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Enter Filippo Loreti – a distinctive Italian-inspired watchmaker crafting its own legacy among top brands of men's quality watches. This isn't merely another manufacturer of men's watches. It's a passionate expression of Italian design excellence, a celebration of heritage craftsmanship with contemporary vision.