Journal
A modern gentleman does not wear a watch randomly. He chooses a timepiece that matches the moment, energy, and setting. From fast paced workdays to refined evenings and special occasions, the right watch becomes part of your personal rhythm and...
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The watch world comes with barriers to entry.Price barriers. Status barriers. Insider barriers. If you’re not aiming for a big spend or a deep learning curve, you often end up choosing between basic fashion watches and premium models priced more...
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Collectibles are not an "extra" for Filippo Loreti. They are the point. When we decided to relaunch Filippo Loreti under a new team, we knew we didn't want to be "just another watch brand" fighting for space in the same...
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Last December, in that reflective space between the end of one year and the beginning of the next, Filippo Loreti marked Star Wars Week with a special release inspired by the universe of Star Wars. It wasn’t designed to interrupt...
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11 years ago, Filippo Loreti burst onto the scene with one of the most successful Kickstarter campaigns in the watch world, raising over $10 mn across 3 projects. The early momentum brought the brand into the spotlight and quickly positioned...
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