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Journal
The watch world comes with barriers to entry.Price barriers. Status barriers. Insider barriers. If you’re not aiming for a big spend or a deep learning curve, you often end up choosing between basic fashion watches and premium models priced more...
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Collectibles are not an "extra" for Filippo Loreti. They are the point. When we decided to relaunch Filippo Loreti under a new team, we knew we didn't want to be "just another watch brand" fighting for space in the same...
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Last December, in that reflective space between the end of one year and the beginning of the next, Filippo Loreti marked Star Wars Week with a special release inspired by the universe of Star Wars. It wasn’t designed to interrupt...
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11 years ago, Filippo Loreti burst onto the scene with one of the most successful Kickstarter campaigns in the watch world, raising over $10 mn across 3 projects. The early momentum brought the brand into the spotlight and quickly positioned...
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Cyber Monday was born in the mid-2000s, when retailers noticed a spike in online shopping the Monday after Thanksgiving. It quickly became the digital twin of Black Friday: same rush, same pressure, just moved from malls to screens. Today, the...
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