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Journal
Collectibles are not an "extra" for Filippo Loreti. They are the point. When we decided to relaunch Filippo Loreti under a new team, we knew we didn't want to be "just another watch brand" fighting for space in the same...
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Last December, in that reflective space between the end of one year and the beginning of the next, Filippo Loreti marked Star Wars Week with a special release inspired by the universe of Star Wars. It wasn’t designed to interrupt...
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11 years ago, Filippo Loreti burst onto the scene with one of the most successful Kickstarter campaigns in the watch world, raising over $10 mn across 3 projects. The early momentum brought the brand into the spotlight and quickly positioned...
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Cyber Monday was born in the mid-2000s, when retailers noticed a spike in online shopping the Monday after Thanksgiving. It quickly became the digital twin of Black Friday: same rush, same pressure, just moved from malls to screens. Today, the...
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Sunday.Black Weekend’s last day.Couch, coffee, and way too many tabs open. If you’ve been circling Filippo Loreti all week thinking “I’ll decide later,” this is that “later.” Right now, the Black November Vault is still wide open and the Black...
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